Privacy Policy

When you contact us. Our contact form asks for your name, email, phone number, company, role, and message. We use this to respond to your inquiry and to manage our sales pipeline.

When you browse the site. We run first-party analytics to understand how people use usebenchmark.io. This includes a visitor identifier stored in a cookie, session data, pageviews, scroll depth, and click events. We also record device type, browser, and operating system.

How you found us. We capture UTM parameters and ad click identifiers (gclid, fbclid, li_fat_id, msclkid) so we can tell which campaigns and channels bring people to the site.

Where you are, roughly. We derive an approximate location (country, region, city) from your IP address using ipapi.co. We do not store your raw IP address once we resolve it to a location.

When you request a takeoff or contact us. Requests come through the forms on this site. We collect what you enter so we can run your takeoff, respond to your inquiry, and manage our sales pipeline. We do not use a third-party scheduling tool.

We use a small set of first-party cookies that the site needs to function and to remember your choices:

• bm_vidvisitor identifier, expires after 2 years
• bm_sidsession identifier, expires when your session ends
• bm_consentstores your consent preferences, expires after 1 year

We set additional cookies only after you consent to analytics:

• _ga, _gidGoogle Analytics 4 cookies and similar
• ClarityMicrosoft Clarity cookies

You can decline these, change your mind later through our consent banner, or block cookies in your browser.

We use the following services to run and measure the site:

• Google Analytics 4 (measurement ID G-P5ELY76GJM) for traffic analytics
• Microsoft Clarity (project ID wyttbhyv0j) for session replay and heatmaps, which show how visitors move through pages
• Google Sheets as our internal CRM, where contact form submissions are appended
• ipapi.co for coarse location lookup, with no data retained by us

Google Analytics and Microsoft Clarity load only after you give consent.

We rely on our legitimate interest to run first-party analytics and understand how the site performs. We rely on your consent to load third-party analytics and behavioral tracking tools such as Google Analytics 4 and Microsoft Clarity. You can withdraw consent at any time through the consent banner.

• Pageview and event records: 13 months
• Contact form submissions: indefinitely, as business records
• Visitor and session records: indefinitely

You can ask us to show you the data we hold about you, correct it, or delete it. Email info@usebenchmark.io and we will handle your request. Because we operate in a business context, we may retain some records tied to active or past commercial relationships where we have a legitimate reason to keep them.

We do not sell your data. We do not knowingly collect information from children; our software and site serve businesses. We share data only with the service providers listed above, and only to run the site and respond to you.

The laws of the State of North Carolina, USA, govern this policy.

Questions about this policy or your data? Email info@usebenchmark.io.